Transform your living room with the 55-inch Samsung The Frame Smart TV, where cutting-edge technology meets stunning design. This innovative TV doesn't just deliver top-notch entertainment—it doubles as a piece of art for your home.
The 4K QLED screen offers breath taking clarity, vibrant colours, and razor-sharp detail, bringing your favourite movies and shows to life. With Art Mode, your TV becomes a digital gallery when not in use, showcasing curated artwork or personal photos in a sleek, sophisticated frame. The ultra-slim Matte Display reduces glare, ensuring a flawless viewing experience from every angle, while the Slim Fit Wall-Mount allows it to hang just like a real picture.
To enjoy all its smart features—including streaming apps—you’ll need to sign in or create a Samsung Account. Without signing in, you’ll still have access to standard channels and external devices like gaming consoles or Blu-ray players.
Features
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Matte Display - The Frame's ground-breaking Matte Display overcomes this as it absorbs reflections - so even in bright light you'll have the best possible viewing experience.
- Picture Frame Design - The Frame is a stunningly slim TV that you'll want to watch even when it's off. This elegantly minimal TV with tidy cables even hangs just like a picture frame, near flush to the wall, so it'll blend beautifully with your home.
- Customisable Bezels - Switch up the colour and style of The Frame TV with customisable bezel frames.* Designed to look just like the edges of a picture frame, it's never been easier to customise The Frame TV to work with your taste, space or simply the artwork on display. *Comes in Black as standard, alternative colours sold separately.
- Snap-on Design - Swap the bezel whenever you fancy a change - all it takes is a snap to switch things up and refresh your everyday space. Change the look of the Frame quickly to complement your mood, space or simply the artwork on display.
- Art-Mode - The Frame transforms into a showcase of artwork and photography when it's turned off.
- Samsung Art Store - Curate your own personal art collection with a growing library of over 2,500 pieces of artwork from world renowned institutions - subscription required.
- Brightness Sensor - Detects ambient light and automatically adjusts the screen’s brightness and colour tone to perfectly match the art piece on display.
- Motion Sensor - When you’re in the room, the Motion Sensor detects your presence and automatically turns the TV to Art Mode, so you can enjoy art while you’re there. When you leave, it turns off into standby mode to save energy.
- Quantum Processor 4K - This powerful processor takes your picture and sound to the next level of brilliance. Just sit back, relax and let The Frame do the work.
- 4K AI Upscaling - Transform your entertainment with AI-powered 4K. This intelligent processor automatically adjusts the brightness and upscales the resolution of everything you watch to replicate stunning 4K Ultra HD.
- Object Tracking Sound Lite with Dolby Atmos® - OTS Lite helps the sound to follow the action on screen whilst Adaptive Sound analyses the signal in real time and adjusts the output to suit the content that’s playing. Dolby Atmos® works with the TV’s built-in speakers to create an immersive and realistic sound stage.
- Smart TV Powered by TIZEN - With a best-selling Samsung Smart TV at your fingertips, it’s never been easier to enjoy TV. Set it up in no time with your smartphone. Then you’re only a few clicks away from all your must-see entertainment. Dive into a huge collection of 4K films, TV shows and all your catch-up TV apps — including Netflix, Disney+, Apple TV, NOW TV and BT Sport apps. Subscription required
- Solar Powered Remote - Keep your coffee table clutter-free with a universal remote control. Link to your every device and say goodbye to disposable batteries. Because it’s solar-powered, this all-in-one, energy-saving TV remote charges on indoor light.
- Slim Fit Wall-Mount Included - Hang The Frame flush against the wall, then let it blend beautifully with your home — just like real art. Using the included Slim Fit TV Wall-Mount, it’s easy to mount your TV and adjust the viewing angle to make sure it’s perfectly centred.
- One Near-Invisible Cable & One Connect Box - With the One-Near Invisible Cable for all your connections, you won’t have to worry about cable management. You can even plug all your multimedia devices into the One Connect Box and keep your cables tidily hidden away in a cupboard or cabinet.
- Height Adjustable Stand - Adjustable TV stand, simply set your TV at the height of your liking to make room for your soundbar.
Set Size with Stand - W1237.9 x H743.4 x D227.8 mm
Set Size without Stand - W1237.9 x H708.8 x D24.9 mm
VESA Size - 200 x 200mm
Warranty
Manufacturer 12 Months
Digital Photography
We aim to ensure our online product images are as accurate as possible. However, due to the nature of digital photography, colours may vary slightly depending on your device or screen settings.
We aim to deliver this item within 3 - 7 Business Days direct from our supplier.
Delivery Restrictions
We strive to provide convenient delivery services to all our customers. However, certain postcode areas may have restrictions.
Unfortunately, we are unable to deliver to some locations, and others may incur additional surcharges. If your postcode or location is within those listed below, please contact us before placing your order to confirm whether we can deliver to your address and to clarify any potential costs.
Scotland Mainland:
AB1–AB30, AB31+, DD1–DD11, DG5–DG9, DG13–DG14, EH39–EH42, FK17–FK21, G81–G84, IV1–IV36, KY1–KY16, PA1–PA19, PA21–PA27, PA80, PH1–PH26, PH30–PH50, TD10–TD15
Scottish Islands and Highlands:
HS1–HS9, IV21–IV28, IV40–IV56, IV63, KA27, KW1–KW17, PA20, PA28–PA78, PH36–PH44, ZE
Other Locations:
Isle of Wight, Isle of Man, Isles of Scilly, Channel Islands, and all of Ireland
Returns
Shop with confidence, knowing we offer a hassle-free 14-day return policy, starting from the date of delivery. We strive to provide all the information you need to make an informed decision. To ensure your purchase is the perfect fit, we encourage you to double-check measurements, room space, and colour schemes before placing your order.
Returns Policy
